Concept : "Path of Illusion"

Transmitting thoughts by Bundith  Phunsombatlert is created out of the reflections on the current society's consumerism manipulated by commercial advertising that instils false artificial values (as opposed to true intrinsic human values) to the life of the majorty people at large.

The symbolic image of 5 electricity poles of different size positioned strategically and generating conspicuous computer-designed commercial advertising form, distort and exploit people solely for the commercial interests. This distortion and exploitation lead to a false sense of and unconscious indulgences in so-called superficial progress at the expense of proper perspectives of life and its true values or meanings.